EDINBURGH, Scotland. – Egyptian poultry company TIBA featured the Indian River® brand at AGRENA, which took place Oct. 25-27 in Cairo. At the show, TIBA sponsored the largest fully dedicated stand for a broiler breeder at a prominent location in Hall 1.
TIBA has been the exclusive Indian River distributor in Egypt for the past six years, and it is owing to the commitment and proactive efforts of TIBA that the demand for the brand has increased steadily during that time. Indian River is popular among growers throughout Egypt for its favorable meat yield, feed efficiency and environmental resistance.
The large, dedicated Indian River support team was on hand to meet with customers, offer the latest knowledge and advice to strengthen their success, and listen to their feedback on ways to improve Indian River’s support to them.
“This was a fantastic show to create awareness and support for the fastest-growing broiler breeder in Egypt, as more and more customers benefit from the positive broiler and breeder attributes. We look forward to generating more interest at the Indian River Family Roundtable training event every month,” said Mohsen Ganjaei, Indian River commercial and product support manager, Middle East and Africa.
“We’re pleased with the numerous customer visits to Agrena this year. We’re here because we believe strongly in promoting the brand and marketing its major elements of success – breeder and broiler performance, livability, excellent feed conversion and breast meat yield. We’ve had success and growth in the domestic market because our customers have chosen the newest breed in Egypt, supported by an experienced service team and the highest-quality day-old chick on the market,” comments Amre Aly, general manager, TIBA.
TIBA chairman and major shareholder Mohamed Salah Ayyad, responded while attending the show and visiting with customers. “As an Indian River parent stock farm owner, I’ve experienced firsthand the good breeder performance and quality chick production. This performance will only strengthen as TIBA and Aviagen workhand-in-hand to help producers maximize the genetic potential of Indian River broilers and breeders.”