EDINBURGH, Scotland. – Aviagen® looks forward to welcoming customers and industry colleagues to EuroTier 2018. Taking place Nov. 13-16 in Hannover, Germany, Aviagen will be one of 60 exhibitors representing the poultry sector at this well-established trade fair for animal production.
Local Aviagen teams from the show’s host region of Europe, as well as further afield in Turkey, the Middle East and Africa, will be on hand at stand B52 in Hall 17 to demonstrate Aviagen’s longstanding commitment to its customers and the industry. Dedicated Aviagen experts look forward to speaking with customers in their local languages and exchanging ideas on current issues and developments.
Committed to market needs
Aviagen will be expressing their commitment to customers by promoting their broad offering of birds to fulfill diverse consumer preferences throughout the region – from the Arbor Acres®, Indian River® and Ross® brands for conventional markets to the Rowan Range® brand for slower-growing and colored bird markets.
Committed to secure supply
Highlighted at the show will be the company’s commitment to ensuring the secure supply of quality breeding stock so that Aviagen customers can consistently offer their local communities an affordable and sustainable source of nutrition. In order to achieve this goal, Aviagen have made significant investments in breeding and distribution over the past year as they continue to expand and upgrade their hatchery and farming supply base.
Committed to customer relationships
Perhaps the greatest benefit of EuroTier and similar shows throughout the globe is the chance to network and strengthen relationships.
“EuroTier closes a busy and productive trade show year for Aviagen,” explains Aviagen Europe President Patrick Claeys. “We look forward to sitting down with our customers, listening to their ideas, and discussing how we can add further value to their businesses.”
MEA Business Manager Michael Garden adds: “For us, shows like EuroTier, along with our regular customer and distributor meetings, schools and seminars, are all about building the relationships that form the cornerstone of our business. We value each and every opportunity to connect with our customers and express our commitment to the Arbor Acres, Indian River and Ross brands.”